FAQ

Omi and Serebro are cutting-edge wearable devices designed specifically for seamless integration with Centrical CRM:

Omi Device Features:

• Ear-mounted voice assistant with noise-canceling microphones
• All-day battery life with quick-charge capability
• Ambient sound pass-through for awareness
• Haptic feedback for notifications
• Bluetooth and WiFi connectivity

Serebro Wearable V.2 Features:

• Wrist-worn smart device with voice commands
• Touch display for quick interactions
• Gesture recognition for common commands
• Proximity sensors for context awareness
• 3-day battery life with wireless charging

Both devices enable hands-free CRM operation, allowing sales and service professionals to access information and update records on the go without disrupting customer interactions.

Centrical CRM's voice command system currently supports the following languages:

• English (US, UK, Australia, Canada)
• Spanish
• French
• German
• Japanese

We're actively working on adding support for these additional languages in 2025:

• Portuguese
• Italian
• Dutch
• Chinese (Mandarin)
• Arabic

Our system also supports accent recognition and continuous learning to improve accuracy for non-native speakers.

We've designed our voice command system with security and privacy in mind, especially for use in public settings:

• Authentication: Voice biometric authentication ensures only authorized users can access sensitive data
• Privacy Mode: Option to use discreet "whisper mode" for sensitive information in public places
• Configurable Responses: Options to receive responses via text display instead of voice for confidential information
• Context-Aware Security: System automatically adapts security protocols based on location
• Secure Processing: All voice processing happens on secure, encrypted channels

Users can also configure which types of information require additional verification and which commands can be executed in public versus private settings.

No, wearable devices are optional but enhance the Centrical CRM experience. You can use the platform fully through:

• Traditional web interface with keyboard and mouse
• Mobile applications on iOS and Android
• Voice commands via your computer or mobile device microphone

Wearables provide additional benefits such as:

• Truly hands-free operation
• Ambient notifications
• Proximity-based actions
• Enhanced mobility for field sales and service teams

Many subscribers start with standard interfaces and add wearables for specific team members or use cases after experiencing the core platform.

Conversation Intelligence is one of Centrical's most powerful features, providing deep insights into customer interactions:

Key Capabilities:

1. Transcription: Automatically converts voice conversations to text
2. Analysis: Processes conversation content to identify topics, sentiment, and patterns
3. Key Moment Detection: Flags important moments like objections, buying signals, or concerns
4. Effectiveness Scoring: Rates conversation effectiveness based on best practices
5. Coaching: Provides feedback and improvement suggestions

Use Cases:

• Analyzing sales calls to identify winning tactics
• Reviewing customer service interactions for quality assurance
• Comparing conversation approaches across team members
• Providing real-time guidance during live conversations
• Identifying training needs based on conversation patterns

Conversation Intelligence works with various communication channels including phone calls, video meetings, and in-person conversations captured via wearable devices.

Centrical CRM offers comprehensive analytics and reporting capabilities:

Standard Reports:

• Sales pipeline analytics
• Revenue forecasting
• Activity metrics
• Conversion rates
• Lead source effectiveness
• Team performance dashboards

Advanced Analytics:

• Predictive sales forecasting
• Customer journey analytics
• Sentiment trend analysis
• Conversation effectiveness metrics
• Voice command usage patterns
• AI insight impact tracking

Customization Options:

• Custom dashboard builder
• Report scheduling and distribution
• Data visualization library
• Natural language queries ("show me closed deals this quarter")
• Export capabilities (PDF, Excel, CSV, API)

Enterprise customers also receive access to our data warehouse connectors for integration with business intelligence tools like Tableau, Power BI, and Looker.

Centrical's AI prediction and insight accuracy varies by feature and data availability, but generally achieves high levels of accuracy:

Accuracy Metrics:

• Lead Scoring: 85-90% accuracy in identifying high-potential leads
• Win Probability: 80-85% accuracy for sales forecasting
• Sentiment Analysis: 90-95% accuracy for major sentiment classifications
• Speech Recognition: 95-98% accuracy for voice commands in supported languages
• Next-Best-Action: 75-80% effectiveness rate for recommendations

Key factors affecting accuracy include:

• Quality and quantity of historical data
• Consistency of data entry and processes
• Industry and market specifics
• Length of time using the system (improves with use)

Our AI models use continuous learning, improving prediction accuracy over time as they process more of your organization's specific data patterns. All predictions include confidence scores to help users gauge reliability.

Yes, Centrical's AI systems offer several levels of customization:

Standard Customization (All Plans):

• Custom lead scoring criteria
• Industry-specific terminology training
• Personalized voice command preferences
• Custom insight importance weighting

Advanced Customization (Standard & Enterprise):

• Custom sales methodology alignment
• Organization-specific prediction models
• Industry benchmark comparison
• Advanced voice command workflows

Enterprise Customization:

• Dedicated AI model training with your historical data
• Custom AI model development for specific use cases
• Integration with proprietary data sources
• Custom voice command development

Our implementation team works with customers to understand their specific needs and configure the AI accordingly. Enterprise customers receive dedicated AI specialists to develop and refine custom models.

Centrical CRM maintains the following compliance certifications and frameworks:

• SOC 2 Type II: Security, availability, processing integrity, confidentiality, and privacy
• ISO 27001: Information security management
• GDPR: European data protection compliance
• CCPA: California Consumer Privacy Act compliance
• HIPAA: Health information compliance (Standard and Enterprise plans only)
• PCI DSS: Payment Card Industry Data Security Standard for payment processing

Additional regional compliances:

• PIPEDA (Canada)
• LGPD (Brazil)
• POPI Act (South Africa)

Enterprise customers can request custom compliance documentation for specific industry or regulatory requirements.

Centrical CRM offers flexible data storage options to meet regulatory and business requirements:

Cloud Deployment:

Our standard cloud deployment stores data in secure, SOC 2 compliant data centers with regional options:

• United States (East and West coast regions)
• European Union (Germany and Ireland)
• United Kingdom
• Australia
• Canada
• Japan

Data Residency:

We ensure data stays within your chosen region and is not transferred across geographic boundaries without explicit permission, helping meet data sovereignty requirements.

Enterprise Options:

• Dedicated Cloud: Private cloud instance with dedicated resources
• On-Premises: Deploy within your own data centers (Enterprise plan only)
• Hybrid: Combination of cloud and on-premises deployment

All storage options maintain the same security standards and encryption protocols, regardless of location.

Centrical takes a comprehensive approach to data privacy:

Privacy Principles:

• Data Ownership: You own your data; we process it according to your instructions
• Transparency: Clear documentation of how data is used
• Minimization: We collect only necessary data for service provision
• Purpose Limitation: Data used only for specified purposes
• User Control: Tools to manage and export data

Privacy Features:

• Customizable data retention policies
• Automated data anonymization options
• Subject access request handling tools
• Consent management capabilities
• Privacy impact assessment tools

Third-Party Management:

We carefully vet all subprocessors and require them to meet our stringent privacy standards. Complete lists of subprocessors are available to customers.

Our privacy program is regularly audited by independent third parties and updated to comply with evolving regulations worldwide.

Centrical's business continuity and disaster recovery program ensures your data remains safe and accessible:

Data Protection:

• Continuous data backups with point-in-time recovery
• Geo-redundant storage across multiple regions
• 99.99% uptime SLA (Standard and Enterprise plans)
• Data retention configurable to your needs

Infrastructure Resilience:

• Multi-region deployment with automatic failover
• Distributed database architecture
• Load balancing across multiple availability zones
• Hardware redundancy at all levels

Testing and Validation:

• Regular disaster recovery drills
• Annual full recovery testing
• Independent verification of recovery capabilities
• Documented recovery time objectives (RTO) and recovery point objectives (RPO)

Enterprise customers receive custom disaster recovery planning and can specify RTO/RPO requirements to meet specific business needs.

The Beta Program is designed for innovative businesses that want early access to Centrical's revolutionary CRM platform. Beta participants receive:

Product Access:

• Full access to all platform features
• Up to 20 user licenses
• 2 complimentary Omi or Serebro wearable devices
• Priority feature updates

Premium Support:

• Dedicated onboarding specialist
• Priority technical support
• Direct access to product engineering team
• Weekly strategy sessions with product experts

Influence & Benefits:

• Direct input into product roadmap
• Early access to new features
• Preferred pricing for future plans
• Public recognition as innovation partner (optional)

Beta Program spots are limited and subject to qualification to ensure a diverse group of participants across industries and company sizes.

The Beta Program runs from launch until general availability in Q3 2025, approximately 6-9 months. Key timeline details:

Program Phases:

• Early Access (Current): Initial feature set with rapid iterations
• Stabilization (Q2 2025): Feature completion with focus on reliability
• Transition (Q3 2025): Preparation for general availability

Transition Options:

When the Beta Program concludes, participants will have several options:

• Transition to Standard or Enterprise plans with loyalty pricing
• Join our ongoing Innovation Partner Program for continued early access
• Export data and discontinue service (though we hope you'll love the platform!)

Beta participants will receive at least 60 days notice before any transition is required, and our team will provide full support throughout the process.

During our beta phase, we offer qualified businesses a 2-week demonstration period with the following features:

Demonstration Program Includes:

• Full access to core platform features
• Up to 5 user accounts
• Sample data pre-populated (option to use your own data)
• Dedicated specialist for guided exploration
• Virtual wearable simulation (no physical devices)

Qualification Criteria:

To ensure productive evaluation experiences, we qualify companies based on:

• Business size (typically 10+ employees)
• Existing CRM usage
• Readiness to implement within 30-60 days
• Alignment with our target use cases

Contact our sales team to determine if your organization qualifies for the demonstration program. We also offer personalized live demos for businesses of all sizes without qualification requirements.

Centrical CRM represents a new generation of customer relationship management technology with several factors contributing to its premium positioning:

Unique Value Proposition:

• Voice-First Innovation: Revolutionary interaction model that saves 15-20 hours per user monthly
• Wearable Integration: Seamless hardware/software ecosystem not available elsewhere
• Advanced AI: Proprietary models specifically trained for customer relationship insights
• Conversation Intelligence: Enterprise-grade features typically requiring separate platforms

Comprehensive Solution:

Centrical consolidates functionality that typically requires multiple platforms:

• Traditional CRM ($50-150/user/month)
• Conversation intelligence platform ($100-200/user/month)
• Sales coaching software ($50-100/user/month)
• Sales AI tools ($50-150/user/month)

ROI Justification:

Our customers typically see returns including:

• 30-40% increase in sales productivity
• 25-35% improvement in close rates
• 50-60% reduction in data entry time
• 15-20% increase in customer satisfaction

For a typical 10-person sales team, these improvements translate to $300,000-500,000 in additional annual revenue, far exceeding the investment in Centrical CRM.